You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision?

No. Any time a prospect scores five or below, don’t spend more time on them. No. De-prioritize the prospect and spend less time and effort on them. Yes. If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework. Yes. You should assign homework to all […]

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